For many real estate investors, franchisees, and independent owners of hotels and motels, one of the most important ways to stay viable and desirable in the competitive hospitality industry is through regular updates and upgrades. Serving a variety of purposes, regular renovations are part of the bottom line budget and strategic operational planning for anyone in the field. Deconstruction is one way motel and hotel owners can take advantage of during a renovation project.
Renovating a hotel or motel is a two part process. The second part of that process is easy to see. There are shiny new fixtures, updated lighting and finishes, new linens and bedding, and new electronics. Especially in the modern marketplace, keeping rooms filled means constantly having the latest and greatest bells and whistles to keep travelers coming back.
But the first part of the process isn’t glamorous. It involves the removal of older, but still totally functional, lighting, fixtures, furniture, and electronics. Traditionally, this has been done as part of an overall demolition process which removes not only these items but also a great deal of building material, hauls it away, and adds it to the 136 million tons of material landfilled each year.
But there is another way. It is a way that can create significant savings, offsetting renovation costs with unexpected financial benefits. It’s deconstruction, a process you must consider if you’re planning a hotel or motel renovation. Deconstruction provides the opportunity to add value to your project in a variety of ways, and involves the disassembly of an existing building or buildings with an eye toward the reuse and redistribution of those materials.
How can deconstruction benefit you during the renovation process? Here’s how:
- Labor Benefits: The traditional demolition process is one of the most dangerous aspects of any building and renovation process. Unfortunately, laborers have higher rates of injury in demolitions than in construction. That means greater liability and higher costs for contractors and their clients. By contrast, the deconstruction process involves a focused disassembly of materials and furnishings, encouraging greater skill, care, and safety. That’s better for your workforce, and better for your bottom line.
- Environmental Benefits: Rather than haul away those deconstructed materials and paying exorbitant disposal fees, deconstructed materials are recycled, reused, and redistributed through a variety of non-profit organizations and resellers. That means less fuel, less pollution in the air and groundwater, and less environmental impact overall. Reducing your carbon footprint has never been so easy; this is a simple way to do something that has lasting benefits that go far beyond your individual project.
- Community Benefits: Because much of the deconstructed material is redistributed to schools, community organizations, and the needy in the local community, the condition of an entire area is elevated and improved. What’s good for the local community is good for the local economy and market. In addition, deconstructed materials financially support the non-profits who resell them. This allows them to do even more of their vital work in our neighborhoods and cities.
- Brand and Marketing Benefits: How valuable is it advertising that your new hotel or motel renovation was a green project? How much does it add to your brand identity when your project provides direct and tangible benefits to the local community? The environmental and charitable upsides of the deconstruction process allow you to burnish your credentials. It also positions your brand in ways that appeal to both out-of-town travelers and the local market. In addition, deconstruction is a favorite topic for local media and bloggers. Their content draws more attention to your project. The content also puts you in front of potential customers at no additional cost.
- Financial Benefits: A qualified deconstruction appraisal and charitable contribution can create tremendous tax benefits, allowing you to offset a portion of the cost of your renovation. Qualified appraisers value donated materials at the full, fair market value for tax purposes. This means that while a demo process is purely an expense, a deconstruction process actually adds value. It adds value now, in the form of reduced disposal costs, and at tax time.
Whatever your goals for your hotel or motel renovation–expansion, update, or rebranding–deconstruction can enhance the financial upside and generate positive buzz. We can plan a deconstruction process that you’ll want to make a regular part of all of your projects. Take advantage of our free, no-obligation consultation to find out how Green Donation Consultants can help you.